Monday, December 9, 2019

Amazon Swot Analysis free essay sample

Unparalleled quantity and quality of user reviews attract potential customer, and provides rich information on merchandise popularities as well as user preferences. A mature and sophisticated logistics and operation systems minimize the storage and shipping costs. By looking into amazon’s value chain, the following activities are identified as value-creating: In primary activities, the marketing is the most value-creating activities; also the operations and logistics are value-adding. In support activities, the technology development is undoubtedly the most value-adding. In addition, a proper firm structure is also value-adding. Therefore, Amazon’s core competitive advantages lies in two aspects: Low prices: secured by its relatively low costs because its operational model saves significantly on human resources and logistics costs; Unique customer experience: originated from its website and database design and the knowledge of customer preference. SWOT analysis Strength: Long established customer loyalty. Well-developed software helps improving customer experience. Knowledge of customers and merchandise from historical purchase information and feedback. We will write a custom essay sample on Amazon Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sophisticated logistics system reduce the cost. Weakness: Online shopping lacks sensible experience of the product. Ordering online incurs unavoidable delivery delay. Company is unfamiliar with its non-traditional territories. Opportunities: Commodities are more and more diversified. Customers need more information before purchase. Information technology based on web applications are evolving and maturing. Computer hardware prices are ever dropping. Threats: Traditional retailers are establishing online presences. Manufacturers are selling online directly to consumers. Specialized retailers are more experienced and cost-effective. Social network websites incorporate retailing services. Later movers who imitate the business model at zero cost.

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